Dharma Productions News: Serene Productions, led by Adar Poonawalla, CEO of Serum Institute of India, will buy a 50 percent stake in Karan Johar's Dharma Productions and Dharmatic Entertainment for Rs 1000 crore. The company said this in a press release. Karan Johar will retain the remaining 50 percent stake in Dharma and will remain the executive chairman of the company. Apoorva Mehta will remain the CEO. India's entertainment industry has experienced significant expansion. Which wants to move forward with increasing digital penetration and audiences looking for high-quality content on various platforms. The release said that this strategic partnership between Serene Productions and Dharma has been done to capitalize on the opportunities by combining Dharma's rich heritage with the strategic skills and resources of Adar Poonawalla. This collaboration aims to further transform content creation, distribution, and audience engagement by integrating advanced technologies and leading production methods.

Will take Dharma to new heights-Poonawala

On this deal, Poonawala said that I am delighted to have the opportunity to partner with my friend Karan Johar on one of the most prestigious production houses in our country. We hope to build and grow Dharma and touch even greater heights in the years to come.

Work will be done on a creative story.

By leveraging this synergy, Serene Productions and Dharma aim to meet the growing demands of today's digitally savvy consumers, while pushing the boundaries of creative storytelling, according to a company release. Together, they aspire to shape the future of entertainment for digital-first generations, embracing new platforms and formats to deliver compelling storytelling that entertains, inspires, and engages audiences around the world. This alliance marks a transformational step towards elevating the Indian entertainment industry to the global stage, in an era where the relationship between audiences and entertainment platforms is more dynamic and interactive than ever before.

Dharma-Karan Johar is known for its heart-touching stories.

Karan Johar said that since its inception, Dharma Productions has been known for heartwarming stories that reflect the essence of Indian culture. My father dreamed of making films that leave a lasting impact and I have dedicated my career to expanding that vision. Today as we join forces with Adar, a close friend and an exceptional visionary and innovator, we are set to take the legacy of Dharma to new heights. This partnership is a perfect blend of our emotional storytelling capabilities and visionary business strategies.

A new era will begin - Mehta.

Apoorva Mehta, CEO, of Dharma Productions, said that over the years I have seen Dharma transform into a multi-faceted content powerhouse. This partnership with Adar will realize our vision and usher in a new era where cinema, streaming, and global content come together. This enables us to explore new avenues in content creation and distribution, boosting the Indian entertainment ecosystem. Most importantly, this investment allows us to take big creative steps.

Rain Group acted as the exclusive financial advisor to Dharma. AZB & Partners acted as legal advisor to Dharma Productions. JSA acted as legal advisor to Serene Productions.