Equity mutual funds continued their momentum in August as well and due to the huge contribution from theme-based schemes, an investment of Rs 38,239 crore was made in them. According to the data of the Association of Mutual Funds in India (AMFI), there was a 3 percent increase in the net flow in August as compared to Rs 37,113 crore in July. Let us tell you that net flow has been continuing in equity funds for 42 consecutive months.

SIP and NFO continue to dominate mutual funds

Manish Mehta, National Head (Sales, Marketing, and Digital Business), of Kotak Mahindra AMC, said, "Net flows continue to be encouraging with SIP (Systematic Investment Plan) and NFO (New Fund Offering) flows leading the way. Thematic categories of schemes witnessed strong flows due to NFOs. NFOs appear to be the preferred way for investors to allocate lump sum amounts to mutual funds as these schemes offer flexibility to invest in fixed periods."

Industry AUM reaches a new all-time high of Rs 66.7 lakh crore

Overall, the mutual fund industry received investments worth Rs 1.08 lakh crore during the month of August, as against Rs 1.9 lakh crore in July. With these investments, the industry's AUM rose to a new all-time high of Rs 66.7 lakh crore at the end of August, up from Rs 65 lakh crore at the end of July.

Thematic funds saw the highest inflows of Rs 18,117 crore during August 

In August, equity schemes, sectors, or thematic funds attracted the highest net investment of Rs 18,117 crore. However, the investment in this segment was less than Rs 18,386 crore in July and Rs 22,352 crore in June. Debt schemes attracted a net investment of Rs 45,169 crore in August, which is 62 percent less than the previous month's Rs 1.2 lakh crore.