Jayen Mehta, managing director of Amul and Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), said Amul's recent milk launch in the US has been "hugely successful" and it is now ready to enter the European market. If this happens, it will be a watershed moment for the brand, he said. "India is now the world's largest milk producer and in the coming years, one-third of the world's total milk production will be in India," Mehta said at the 11th Dr. Verghese Kurien Memorial Lecture on 'Amul Model: Transforming lives of millions' organized by private business management institute XLRI on Saturday.

Dairy is the lifeline for rural India

.Mehta said dairy is not just a business, it is the lifeline of rural India. Talking about Amul's recent launch of milk in the US, Mehta said it has been 'hugely successful', and now they are set to enter the European market for the first time. He said Amul focuses on offering protein-rich, organic, and chemical-free products to stay relevant. He praised the environment developed by Amul founder Dr Kurien. "If India could give any gift to the world, it would be the cooperative working system. A gift that Dr Kurien gave us. His belief in cooperation has led to a new revolution in India," Mehta said.

Amul collects more than 310 lakh liters of milk daily

.Mehta said Amul collects more than 310 lakh liters of milk daily. With 107 dairy plants across India and more than 50 products, Amul supplies 22 billion packs annually, he said. He claimed Amul has a turnover of Rs 80,000 crore and is now the strongest dairy and food brand globally, owned by 36 lakh farmers. Addressing the gathering, Nirmala Kurien, daughter of Dr Verghese Kurien, said her father had dreamt more than 50 years ago that a milk-deficient country could one day become self-sufficient. She said today India is the world's largest milk producer. XLRI Jamshedpur Director Father S George said Dr Verghese Kurien's life was about commitment to bring about change